4 Considerations For Any Website Design

Great website design isn’t only the face of your brand, digitally,

If you’re a business owner, you probably know how important it is by now to have any form of a website. It’s a 24/7 spot to showcase your brand, introduce your services, and products, or share your expertise. But managing a website also comes with its challenges. You’ve likely already experienced this as well. In this article, let’s explore four key considerations that every website owner should know. These aren’t complex, tech-heavy concepts, but instead, a few simple, practical insights to help you manage your website – regardless of what platform you’re with.


4. Properly Showcasing Your Brand

In today’s competitive market, your website is often the first thing people notice about your business, setting the stage for their impression of your brand. A site that aligns with your brand guide can create a stronger, more professional image, showing visitors that you care about every detail of your business. This means more than just slapping your logo in the corner—it’s about using the right colors, matching fonts, and design elements that capture your brand’s unique feel.

All these small things add up to create a consistent and engaging experience for your visitors. A well-branded website reinforces your brand identity and helps you stand out. If you want to make the most of your website, focus on keeping your brand at the forefront to make a lasting impact.


3. Serving Your Purpose

A well-designed website with a clear content layout creates a more enjoyable and intuitive experience for visitors. When your website’s design aligns with your brand’s goals, it can guide users seamlessly to what you want them to do—whether that’s checking out your events, signing up for a newsletter, or learning about your story.

However, technical glitches like broken links or images that don’t load can frustrate visitors, leading to a bad user experience and loss of trust. A smooth-running website that fulfills its purpose isn’t just about good tech—it’s crucial for keeping users engaged and reflecting positively on your brand.


2. Are You Being Mobile-First?

A mobile-friendly website isn’t just a nice-to-have; it’s crucial. With over half of all web traffic coming from mobile devices, your website must be designed with mobile users in mind. This mobile-first approach ensures your site is both easy to use and visually appealing on smaller screens.

Websites that are hard to navigate on mobile—whether due to poor scaling, tiny text, inconsistent styled call-to-action buttons, and links, or non-responsive layouts—tend to frustrate users, causing high bounce rates and ultimately hurting your SEO performance abilities. The design and theme of a website greatly impact user experience, so opting for a mobile-first design philosophy is a smart move to keep users happy and engaged.


1. How You Keep It Up-To-Date

Keeping your website up-to-date is crucial for maintaining functionality, security, and an overall good user experience. At Ever, we build websites with WordPress, an open-source Content Management System (CMS). We love WordPress for its flexibility and the powerful array of plugins and themes, as well as qualified developers available. We appreciate how it allows us to design websites tailored to each client’s needs. However, the open-source nature of WordPress means that the responsibility for maintaining and updating the website ultimately rests with the website owner. This is different from platforms like Wix, an all-in-one website builder that operates within a proprietary, closed system and automatically handles updates and maintenance, often at the expense of customization and flexibility.

With WordPress, themes, and plugins require regular updates to ensure compatibility with the latest WordPress core updates. Keeping your WordPress installation current is vital for several reasons. First, it ensures that your website remains functional and avoids issues with new features or changes in the WordPress core or with other installed plugins. Second, regular updates can help you prevent security vulnerabilities that are regularly being exploited. By regularly updating, you maintain a healthy and secure website, reducing the risk.

Ultimately, keeping your website maintained is essential. Whether you’re building a new website or maintaining an existing one, we’d recommend keeping maintenance and updates top of mind. You should ultimately run your website with a CMS that finds a balance and helps you most with this effort.

Robert Nelson at Ever Marketing

Hey, I'm Robert!

I'm a WordPress website designer and developer living in Coeur d'Alene, Idaho.
I love to work with passionate people to help build user-friendly website experiences.

Meet Robert