Does My Website Theme Matter?

Will your website’s appearance turn visitors away? Here’s why the right theme can make all the difference.

Let’s be real: if your website looks like a mishmash of clipart and Comic Sans, it’s not exactly going to be a crowd-pleaser. And if you’re thinking of throwing together a theme that feels like a blast from the 90s—complete with blinking text and all—you’re in for a rough time. Worse yet, if it’s not even mobile-friendly, you’re going to lose visitors. So, here’s why your website theme does matter and what you can do about it.


Is It Drag-n-Drop?

If you’re looking to build a website, drag-and-drop themes are your new best friend. These types of themes (for us we’re specifically talking WordPress themes) let you customize your site by dragging and dropping new sections onto the page where you want them, new text, and photo modules with little to no HTML or CSS required. But look, some drag-and-drop sites out there look terrible using these themes, but believe me, there are also some stunning examples that you’d never guess were created with the same drag-and-drop theme. Those are the ones we love to come across and experience.


Is It Easy to Manage?

Your goal, and that of your developer, is to get your website up and running quickly, make changes on the fly, and maintain control over the site’s look and feel, without the extra cost and time of coding every little thing from scratch. That’s where these drag-and-drop themes have their money—they give you a core theme with regular updates and support, drag-and-drop capabilities, and flexibility to build what you want quicker. If you’re working with the right team, they’ll want you to be conservative with your budget.

  • Can I make quick edits myself?
  • How easily can I find outside help?
  • Does every change require a developer?

If you’re running a small business or a similar project, chances are you don’t need to start from scratch with a custom theme. Instead of spending your budget on developers to reinvent the wheel, consider using open-source content management systems (CMS) and theme builders to handle the basics. This way, you and your developer can focus on more creative solutions without compromising quality. These tools let you streamline the foundational process, allowing you to build a website that’s both unique and high-quality without unnecessary hassle or expense.


How Do I Recieve Updates?

Keeping your website theme updated is crucial for maintaining functionality, consistent styles, and even more importantly, security. If your theme is custom-built entirely from scratch, you’re dependent on your developer to maintain the code and ensure that it stays secure and compatible with new technologies running major web hosts. But what about themes you get from WordPress or other theme marketplaces? You need to consider who developed the theme and what their update policy is. Some themes come with lifetime licenses, offering updates and support for as long as you maintain an account, while others require annual subscriptions. These updates ensure your theme remains compatible with the latest WordPress versions and any security patches, which is essential for a smooth-running and secure website. Before committing to any theme, make sure you understand the update policy and the potential costs involved.

It’s always better to know what you’re paying for and what is expected of you to keep your website maintained once it’s been built by a professional. Without updates, you might need to pay for a web developer’s help services to fix issues, address security risks, or ensure your site works with the latest web tech.

Robert Nelson at Ever Marketing

Hey, I'm Robert!

I'm a WordPress website designer and developer living in Coeur d'Alene, Idaho.
I love to work with passionate people to help build user-friendly website experiences.

Meet Robert