Building With WordPress: Is It Right For My Business?

Considering WordPress for your business website? Learn what makes it a powerful choice and what to watch out for.

If you’re thinking about creating a website for your business, you’ve probably heard of WordPress. It’s one of the most popular content management systems (CMS) out there. But is it the best choice for you? In this article, we’ll explore the manageability, cost, and capabilities of WordPress, and compare them to proprietary website builders, in hopes of giving you a balanced view to help you make the right decision.


One of the key benefits of WordPress is its flexibility. As an open-source platform, WordPress can allow you to customize and easily manage every aspect of your website. This means you have total control over design, functionality, and features.

If you’re comfortable with a little tech or have access to a developer you trust, WordPress is an excellent choice. It offers the flexibility to create a unique website that can grow with your business.

Proprietary website builders can make managing a site even easier. With drag-and-drop interfaces, anyone can create a website without needing technical skills. These platforms usually come with built-in support and automatic updates, so you don’t have to worry about maintaining code or troubleshooting plugins. This simplicity is perfect for simple and quick website projects that don’t require a custom theme or unique functionalities.

Cost: Open-Source vs. Subscription-Based

Another factor to consider is cost. WordPress (open source that is) is free for you to use, but there are costs associated with hosting, domain registration, and premium themes or plugins. Proprietary website builders would include Wix, Square, and GoDaddy Blocks, and on the other hand, usually charge a subscription fee that covers hosting, domain, and often some level of customer support.

If you’re on a budget or prefer a fixed monthly cost, a proprietary builder might be a better option. However, if you value flexibility in choosing your hosting and domain expenses yourself in a variably priced market, WordPress could be more cost-effective in the long run. Your website is often locked in with the platform you built it on – but with host-it-yourself WordPress, you can move your website across limitless options for website hosting or a firm that can host and manage your website.

Capabilities: Customization and Features

WordPress shines in its range of capabilities, with plenty of well-established and maintained plugins and themes. When done right, it allows you to build anything from a simple blog to a complex e-commerce site. Proprietary builders often offer drag-and-drop simplicity but may have limitations in making something work exactly how you want it to.

If you want a website that can grow and evolve with your business, WordPress is hard to beat. However, proprietary builders offer an attractive alternative for those looking for a dirt simple website with a simple theme.

If you could use a bit of website consulting to help you make the right move next, consider Ever Marketing. We provide professional, friendly website consulting and WordPress services.

Robert Nelson at Ever Marketing

Hey, I'm Robert!

I'm a WordPress website designer and developer living in Coeur d'Alene, Idaho.
I love to work with passionate people to help build user-friendly website experiences.

Meet Robert