Get Ready to Build a Website (With These 3 Important Tips!)

Developing a website? Here’s what to keep in mind to hit the ground running.

Building a website is crucial for any business, especially if you want to establish a strong online presence for your brand. To get you started, here are three essential tips for any type of business or person to consider as they begin their website development journey.

3. Prepare Brand Assets Early

Before you or your team dives into building a website, consider gathering and organizing your brand assets to ensure a smooth project timeline. These assets serve as a roadmap for your web designer, helping maintain a consistent brand identity for your website. This assumes the designer you hire is responsible for a full theme design. (You should ask!)

Consider starting with a comprehensive brand kit that includes your logo, brand colors, and preferred fonts. Beyond that, consider professional photography, videography, the text on your website, even customer testimonials, and any other marketing materials relevant to your industry. Having these resources ready to hand over could speed up the design process but it could ensure that your website will effectively represent your brand’s voice and vision.

2. Consider Your Goals for Usage

When you plan for a website, clarify your goals of usage. What do you intend for your users (website visitors) to do with your website, and how will it align with your brand’s overall strategy? Consider the core purpose of why you’re investing: are you building a simple site to deliver information, like a blog or resource hub, or are you focused on generating leads through contact forms and other special landing pages or interactions?

If you expect and plan to sell products or services through your website, you’ll need your e-commerce configuration properly set up to serve your business needs. The key is to create a website that looks great but delivers a seamless and secure experience for your users, no matter how specialized your project needs might be.

1. Don’t Backburner User Experience (UX)

User experience (UX) is an aspect of any successful website, one you can’t ignore. A great user experience doesn’t simply consider the design. The overall feel of your site and how easily visitors can navigate through it to find what they need is essential. One key component of a positive UX is mobile responsiveness—ensuring your site appears, responds to screen sizes, and functions well on a desktop or phone. Given that a significant portion of web traffic now comes from mobile users, a responsive design is essential to avoid frustrating visitors and losing potential customers.

In addition to mobile responsiveness, consistency in design and layout are a few other crucial factors in UX. When your website maintains a cohesive visual identity, it instead offers a more seamless experience for your visitors. This would include using consistent (and on-brand) fonts, color schemes, and other design elements across all pages. It also means having a logical site structure with intuitive navigation, so visitors can easily find their way around. A consistent and user-friendly design not only keeps visitors engaged but also reinforces your brand’s credibility and professionalism.

Robert Nelson at Ever Marketing

Hey, I'm Robert!

I'm a WordPress website designer and developer living in Coeur d'Alene, Idaho.
I love to work with passionate people to help build user-friendly website experiences.

Meet Robert