How to Choose a Website Design Company

Choosing the right website design company is key to building a successful website—here’s how to find the best fit for your business.

Before you shop around for a website design company, it’s important to have a clear idea of your preferred design style. Do you like modern, minimalist design, or do you prefer something more along the lines of a flyer, or print design?

Invest a little time to first gather inspiration. Browse other websites to identify design elements you like. This could include color schemes, typography, layout, and other visual or interactive components. Creating a mood board or collection of bookmarks can help you articulate your preferences to potential design companies.


Hire a Website Specialist

A team focused primarily on website development and design might be better suited for your project, especially if you have specific technical requirements. Beyond specialization, evaluate technical skills. The professional you hire to build you a (slam dunk of a) website should be proficient in the latest web technologies, responsive design, and accessibility best practices. As with any skill, you shouldn’t go with the one who claims to specialize in it all. If you find potential help, ask for the URL to visit some of their more recent work. You shouldn’t settle for a shot in the dark.


Search Engine Optimization (SEO)

A beautifully designed website won’t be as noticeable if it doesn’t perform well in search engine rankings. That’s why it’s essential to select a designer with an up-to-date understanding of SEO, as well as the link between SEO and user experience. A website optimized for search engines is often a website with a better user experience—it’s faster, easier to navigate, and more likely to retain visitors. When evaluating a design company’s SEO expertise, ask about their approach to on-page SEO. This encompasses optimizing content, meta tags, and site structure to make the site more discoverable to search engines. Ask questions like “How” as in “How” do you use these on-page practices to better the website?

If your goal is to gain traffic through organic search, it’s essential to find a designer who prioritizes on-page SEO from the beginning. To assess a company’s SEO capabilities, request case studies or examples of projects where they’ve helped improve search engine rankings. If you’re not yet sure what to look for when shopping for the right SEO specialist, consider doing some research before shopping around for a website builder. The better you understand what you’re paying for, the more likely it is that you’ll hire help whose interest may lie more in draining your marketing budget.


Lastly, Consider Project Needs

You should be able to reach the team easily and get timely responses to your questions. Consider the company’s customer service, both during and after the project. Do you need someone to help consult you through the process of assembling appropriate materials, and to help you understand what you’re paying for? It’s also important to clarify a respectable budget and timeline for your project. Make sure your hired web designer aligns well with you, your goals, and your budget and can ultimately respect all of the above. Finally, ask for client references. Talking to previous clients, or at the very least being able to view and experience their past websites can give you a sense of the company’s reliability and satisfaction of delivery.

Robert Nelson at Ever Marketing

Hey, I'm Robert!

I'm a WordPress website designer and developer living in Coeur d'Alene, Idaho.
I love to work with passionate people to help build user-friendly website experiences.

Meet Robert